February 8, 2017

Tips for Using Hashtags to Grow Your Reach

You’ve seen the signs – the number sign (#) that is – with the clever words and phrases that follow them. These are hashtags, used to make posts on Instagram discoverable. In a sea of Instagram posts – an estimated 95 million photos and videos per day – it can be difficult to stand out from […]

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February 1, 2017

Is Instagram Marketing Worth The Time and Effort?

In short, yes. But why? For starters, Instagram now boasts 600 million monthly users. Bear in mind Instagram was created in 2010 – so that’s an average of 100 million new users every year! Instagram is the fastest growing social media channel, outpacing Facebook, Twitter, and even LinkedIn at a 9% annual user growth, according […]

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January 25, 2017

A Quick Guide to Managing Multiple Instagram Accounts

As of February last year Instagram started allowing users to manage up to five accounts from within the app. This means that if you’re juggling more than one account – say, for personal and business or for more than one business or for you, your business, and your cat – you can now manage them […]

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January 22, 2017

Tips for Monetizing Your Instagram Account

Instagram is not an app designed for buying as much as it is one for looking. Understanding this principle is key to monetizing your account. While they are slowly exploring the idea of buying via Instagram, it still has pesky rules in place prohibiting selling directly on the site. To circumvent these limitations app developers […]

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January 18, 2017

Qualities to Look For In An Instagram Influencer

We all know word-of-mouth is a great way to promote a product. This kind of recommendation, called Influencer Marketing, is usually made by a trusted individuals or high-profile celebrities and has been a marketing staple since the dawn of advertising. Nowadays, confidence in Influencer Marketing is sky high, with 84% of marketers planning to use […]

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January 12, 2017

A Guide to Managing Your Social Media Calendar for Instagram

Regular posts on social media are always a good thing. They keep content fresh and audiences engaged. But who has time to come up with something new every week, every day, or maybe even every hour? That’s where setting up a social media calendar is absolutely necessary. Scheduling your content in advance will save you from scrambling […]

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