February 17, 2017

How to Use Instagram: A Guide for Small Businesses

When most people think of Instagram users, they probably picture a group of teenagers constantly distracted by their cell phones. While teenagers may be a huge market for Instagram to target, and while Instagram is largely the most popular social media platform amongst the teenage demographic, Instagram is certainly not only for young people. There […]

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February 12, 2017

A Guide to Setting Up A Social Media Calendar for Your Instagram Account

Just like the old adage reads, “if you fail to plan, you’re planning to fail.” If you’re not on a regular routine of drawing up and scheduling Instagram posts in advance, the consequences won’t necessarily be devastating. It’s still possible, of course, to take a post-as-you-go approach to social media marketing. But a failure to […]

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February 10, 2017

10 Things to Double Check Before You Publish Your Instagram Post

We live in an age of immediate communication. We can gather information, order take-out, or find a date at the click of a button. For all of its convenience, the immediacy of social media can also be a real bummer if you accidentally publish a post that’s full of typos, misinformation, or an embarrassing photo. […]

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February 8, 2017

Tips for Using Hashtags to Grow Your Reach

You’ve seen the signs – the number sign (#) that is – with the clever words and phrases that follow them. These are hashtags, used to make posts on Instagram discoverable. In a sea of Instagram posts – an estimated 95 million photos and videos per day – it can be difficult to stand out from […]

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February 1, 2017

Is Instagram Marketing Worth The Time and Effort?

In short, yes. But why? For starters, Instagram now boasts 600 million monthly users. Bear in mind Instagram was created in 2010 – so that’s an average of 100 million new users every year! Instagram is the fastest growing social media channel, outpacing Facebook, Twitter, and even LinkedIn at a 9% annual user growth, according […]

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January 25, 2017

A Quick Guide to Managing Multiple Instagram Accounts

As of February last year Instagram started allowing users to manage up to five accounts from within the app. This means that if you’re juggling more than one account – say, for personal and business or for more than one business or for you, your business, and your cat – you can now manage them […]

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