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December 31, 2016

Influencer Marketing for Instagram: A Guide to Getting Results

Instagram recently changed its algorithm for prioritizing posts, basing the order posts appear in a user’s feed on numbers of engagement, not chronological order. This means that the more likes, comments, and re-posts your posts have, the higher they will appear in your users’ feeds. Understanding this change is more important than ever when you’re […]

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December 27, 2016

Instagram Tools to Maximize Your Marketing Efforts

If used correctly, Instagram can be an extremely effective tool for your brand’s marketing arsenal. Starbucks and BMW have shown that brilliant marketing can mean big boosts in user engagement and sales. As one study by Simply Measured showed, in a roughly three-month period, Starbucks increased its user engagement to over 180% using marketing tactics like contests […]

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December 16, 2016

Instagram Captions: FAQs and Tips for Driving Engagement

They say a picture is worth 1,000 words, but we think adding a few more never hurt anyone! Captions on your Instagram photos are crucial for increasing engagement. Sure, your photo is beautiful and interesting, but adding a sentence or two in the caption section can make all of the difference between a few hundred likes […]

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December 9, 2016

Running an Instagram Contest: Boost Your Fan Engagement

If you’re like me, you love free stuff. Who doesn’t? And especially if the free swag happens to be the prize for winning an easy, fun contest That’s the basic principle behind creating an Instagram contest. You pose a challenge to your followers, they follow the contest rules you have set into place, and you […]

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December 5, 2016

How to Get Likes On Instagram: Why Your Posts Aren’t Cutting It

You’ve taken great photos, worked hard putting your Instagram feed together, and got a handful (or two) of loyal followers. But, now, for seemingly inexplicable reasons, the number of your likes and fans is just not budging. In fact, there are some days you wonder if anyone’s looking at your feed at all! But don’t panic […]

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December 1, 2016

How to Optimize Your Instagram Feed

You’ve been implementing some strategies for promoting your Instagram feed, but your fan base hasn’t expanded much beyond your immediate family and friends. You want to grow your followers, but how? Get your brand out there and make a stellar first impression on hundreds (maybe even thousands) of new viewers with an expertly optimized Instagram […]

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