October 24, 2016

Best Times to Post on Instagram

Timing is everything – we’ve all heard this refrain before. And it holds true for your marketing campaign on Instagram, too. Making sure your posts are seen and – even better, liked or otherwise engaged with – can mean major success for your brand. Because a photo on Instagram has an average lifespan of 4 hours before it’s buried in a user’s feed, it helps to make sure you’re getting your posts up at the best times of the day and the right days of the week, when they are likely to be viewed by most of your followers. Below are some tips that will help you figure out the best time to post on Instagram!

Know Your Audience:

If you’re marketing on Instagram you probably already have a good idea of the kinds of people who follow you and who you want to follow you. Use this information to inform your decisions about when to post. If your target audience is teenagers, for example, try posting on the weekdays when school’s just about to get out mid-afternoon, and on Friday nights and Saturdays, when they have free time. If its stay at home moms you’re aiming to reach, try mid-morning when the kids are off to school and they might have a free minute or two to check on and engage with their Instagram account. No matter who you’re targeting, keep their schedules in mind to get the most views.

Establish Ideal Times:

Knowing your audience is a good start. But studies have shown there are measurably better times of day as well as days of the week to post content than others. Latergramme, a company that helps people manage their Instagram accounts, analyzed 61,000 posts to determine when the highest level of engagement on Instagram occurred. They found that on average the most engagement happened at 2 AM and 5 PM.

Seems simple, right? Well, there’s actually more to it than that. The day of the week is also helpful in narrowing down specific windows of time where posting is more effective than others. As you might imagine, weekends tend to show more engagement as the majority of working people are off and have free time to peruse their favorite Instagram accounts. Friday showed the highest traffic at 1 AM and 8 PM (EST), while Saturday’s use spiked at 12 AM and 2 AM. Sunday and Wednesday saw the most activity at 5 PM when people were either bracing for the workweek’s start or waiting for quitting time mid-week. Other weekdays were busiest before bedtime at 10 PM (Monday and Tuesday) and 11 PM (Thursday). Thursday morning also seemed to be a favorite time for interaction, as early as 7 AM and, oddly, Tuesday showed an uptick in engagement at 3 AM. See the complete chart here.

Try Scheduling Apps:

If you’re running your own business, chances are you don’t have a ton of free time to monitor your Instagram account. Scheduling apps like Schedugram, Latergramme, and TakeOff are just a few of the social media management apps out there that can help make this aspect of marketing automatic and easy. They allow you schedule reminders for when to post; create, edit, and, in some cases automatically upload your posts; and track when your followers are most engaged with content.

For measurably successful marketing on Instagram, you have to maintain a regular presence. Getting your posts up daily will help your followers stay engaged with your product and will maximize your potential to reach new customers. With Instagram boasting 400 million users per month, there is bigger potential than ever to reach your audience using their site. To maximize engagement – meaning likes, comments, and tags of your posts – pay attention to the right times and days to post. The reward for this extra effort will be increased numbers of followers, likes, shares, and, ultimately, profits!