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August 31, 2016

How Influencer Marketing Will Transform Your Brand’s ROI

Using influencers to promote brands is one of the fastest growing sectors of marketing, and with good reason. Industry surveys show that for every dollar spent on influencer marketing, companies are seeing $6.50 or even $6.85 returns. Some companies are reporting even higher numbers. This extraordinary return on investment should send brands scurrying to find […]

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August 24, 2016

Instagram 101 for Business

One of the more trendy social media websites to spill over into the mainstream in the past few years is Instagram. This picture-based website is used by all sorts of people from varying backgrounds across the world. All in all, Instagram has 400 million unique monthly visitors. American teens have rated Instagram as the most […]

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August 17, 2016

Guide to Launching a Successful Instagram Photo Contest

If your brand is active on Instagram and you want to promote it with an exciting contest, you’ve got a lot of great options available to you. Instagram has tons of fun and easy to use special features that support special media events and contests that you can put on yourself and promote any time […]

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August 11, 2016

Creative Instagram Ideas: How Fresh Content Can Build Your Brand

By now, most of us know that Instagram is a powerful tool for building brand identity and increasing the visibility of our company’s products and services. But just having an Instagram account doesn’t reap the platform’s full benefits. Keeping your account active, engaging and creative can entice followers to become actual customers who care about […]

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August 9, 2016

A Guide to Your Next Sponsored Instagram Post

Business-savvy brands know that creating high-quality, targeted content should be a priority. And using a sponsored Instagram post to push their brand to a targeted audience is a solid strategy.  Instagram is powerful for this purpose, even when compared to social media behemoths like Facebook and Twitter. Sponsored Instagram posts (photos or videos highlighting a product or a brand) offer a “highly-targeted, […]

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